Tom Ferry Success Summit 2019 in Anaheim, California – Tom Bilyeu

August 26, 2019August 20, 2019 / movemetotx / Leave a comment

I’ll know I’ve made it in the world when I have an introduction from Tom Bilyeu. If you’re not aware of who he is, stop reading and head over to Impact Theory. His vlog/podcast/show is absolutely phenomenal and you can’t NOT get FIRED UP when you watch it. I was SO pumped to be able to see him live. It’s hard to see how much passion shines through, just from the few short video clips I got, but he is even more

He talked about “Extreme Ownership” and the idea that your life is an exact reflection of the choices you make. The only belief that really matters is that you can learn anything.

When you’re faced with issues you can b*tch about it, or you can deal with the world (and your problems) the way that it is, not the way you want it to be.

If you’ve been in real estate for a few weeks, a few years, or a few decades, there’s a high probability you’ve heard the word “disruptor” when referring to many of the new companies [and industries] that are entering the real estate marketplace.

The other thing he focused on was success. What you’re struggling for isn’t money, fame, or recognition. Success is simply neurochemistry. Success is how you feel about yourself, when you are by yourself. Let that one sink in.

For a full look at Day 4 at the Success Summit, check out our YouTube page.

Stay tuned for more info & content from my time in Anaheim. Until then, let’s keep in touch on social media.

Coldwell Banker United, REALTORS® – Metropolitan
Katie Day, REALTOR®, The MOVEMETOTX Team
2 Greenway Plaza #150 Houston, TX 77046

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Tom Ferry Success Summit 2019 in Anaheim, California – Your Real Estate Farm

August 25, 2019August 20, 2019 / movemetotx / Leave a comment

I remember when I first started in Real Estate, someone asked me if I had a farm. I had absolutely NO idea what they were talking about, so I smiled said yes, then prayed they didn’t ask me for more details.

What I later learned was that a “farm” refers to a geographic area in which you cultivate and grow (haha) business by being “top of mind”. What that used to mean would be door knocking, handing out flyers, and sending out mailers. And, while those things are still done today, it’s now also a task that leverages technology.

I was fortunate to attend a jam-packed panel with Andy Tse, Glennda Baker, and Mary Maloney, three top agents from across the country.

When you’re building a farm… stay tuned in to the following things:

Budget – Keep marketing spend low at first. Be cautious of spend & return. Ideally, start with a budget and decide what you’re willing to invest.
Strategy – Don’t always do what everyone else is doing.
It’s ALL Numbers – Understand your numbers (how many homes and sales there are and have them broken down by price points) and addressable market (is there a dominant agent?)
Frequency – You should touch 2x – 3x per month at first.
Get involved – How can you get more involved in the community?
Knowledge – Know the sales, the off market homes, what’s hit the market… and how that would impact your clients buying & selling in the market. Know the schools, parks, good streets, bad streets, who lives where… know it all!

Then… once you’ve got a farm, what do you do?

Mega-Open Houses – You also need ALL the signs.
Mailers – Build a story.
Annual Success Piece – Let’s brag a little!
Market Updates – Show off your knowledge.
Culture – Help people understand who you are.

This is just a small portion to help you get started with your farm. For a full look at Day 3 at the Success Summit, check out our YouTube page.

Stay tuned for more info & content from my time in Anaheim. Until then, let’s keep in touch on social media.

Coldwell Banker United, REALTORS® – Metropolitan
Katie Day, REALTOR®, The MOVEMETOTX Team
2 Greenway Plaza #150 Houston, TX 77046

Tom Ferry Success Summit 2019 in Anaheim, California – Negotiation Strategies – Chris Voss

August 24, 2019August 20, 2019 / movemetotx / Leave a comment

Negotiation Strategies – Chris Voss

We were fortunate to hear Chris Voss speak. He is currently CEO & Founder of the Black Swan Group, but he was a former FBI Hostage Negotiator. When approaching a negotiation, always think about what it is to the other side.

Most people know that a first impression is formed in the first SEVEN seconds of meeting someone new. You have a very short window of time to establish trust & confidence. In real estate, trust = predictability. What can you do to make your client’s experience more predictable? Think how you can better explain how the transaction works by being proactive rather than reactive.

He also discussed how you should embrace awkwardness. If you aren’t feeling awkward when you’re learning something, you’re moving at too slow of a pace. It takes 63-64 reps to make a habit, so hang in there through the awkwardness.

For a full look at Day 2 at the Success Summit, check out our YouTube page.

Stay tuned for more info & content from my time in Anaheim. Until then, let’s keep in touch on social media.

Coldwell Banker United, REALTORS® – Metropolitan
Katie Day, REALTOR®, The MOVEMETOTX Team
2 Greenway Plaza #150 Houston, TX 77046

Tom Ferry Success Summit 2019 in Anaheim, California – Positioning

August 23, 2019August 20, 2019 / movemetotx / Leave a comment

Positioning – Tom Ferry

Positioning is basically why someone chooses you over someone else? Four of Five people search for their Real Estate agent on Google. Customers value benefits over features. How can you appeal to their emotions, logic, and psychology. What can you do to better position yourself in the market? A few ideas:

Make a unique offer, a promise, or a claim.
Totally dominate a niche – What type of transaction are you known for? You do not make a fortune being a generalist.
Clearly articulate who you are for, and therefore, who are you & your services are not for. You can’t meet the needs of everyone.
Create a story brand.
Create an “only” statement, or be the “first to market”

For a full look at Day 2 at the Success Summit, check out our YouTube page.

Stay tuned for more info & content from my time in Anaheim. Until then, let’s keep in touch on social media.

Coldwell Banker United, REALTORS® – Metropolitan
Katie Day, REALTOR®, The MOVEMETOTX Team
2 Greenway Plaza #150 Houston, TX 77046

Tom Ferry Success Summit 2019 in Anaheim, California – The Key to Generating More Referrals

August 22, 2019August 20, 2019 / movemetotx / Leave a comment

The Key to Generating More Referrals

Tom Ferry’s Formula for your content and marketing: Frequency creates Familiarity, Authenticity, and Relevancy — which creates Trust!

Some ideas for building a referral base:

Create your own video show
Interview local business owners
Showcase “Behind the Scenes”
Neighborhood Tours
Be Authentic – what do you do outside of work?
Mail CMA’s to all of your clients at least 2x/year
Grow your base through Influencers (that you know)
Partner with local businesses to educate their employees
Multipurpose every show – blog, podcast, quote cards, clips for social
Put everything on a content calendar
Create (or join) a networking group
Host client events
Create (or join) a mastermind
Meet with 3-5 clients/past clients Every. Single. Week.
“Surprise and Delight” your clients
Grow your agent database
Send out Quarterly Direct Mails
Call & Ask!

For a full look at Day 1 at the Success Summit, check out our YouTube page.

Stay tuned for more info & content from my time in Anaheim. Until then, let’s keep in touch on social media.

Coldwell Banker United, REALTORS® – Metropolitan
Katie Day, REALTOR®, The MOVEMETOTX Team
2 Greenway Plaza #150 Houston, TX 77046

Tom Ferry Success Summit 2019 in Anaheim, California – The Top 8 Ways to Become “Un-Disrupt-able”

August 21, 2019August 20, 2019 / movemetotx / Leave a comment

I spent last week in Anaheim at the Tom Ferry Success Summit. The week was jam packed with great speakers, networking events, breakout sessions, and fun! I wanted to outline a few of my “major takeaways” to share with my agent & broker friends.

If you’ve been in real estate for a few weeks, a few years, or a few decades, there’s a high probability you’ve heard the word “disruptor” when referring to many of the new companies that are entering the real estate marketplace. One of the key items we reviewed were:

The Top 8 Ways to Become “Un-Disruptable”

Take Responsibility – this is MY business!
Stockpile Cash – stop spending money on dumb $hit! Know your average cost per transaction & your most profitable transaction. Force your savings for both savings & taxes (make it happen)
My Business is a math equation – have more conversations. Review your numbers, and understand HOW many conversations and appointments actually result in sales.
Run a Tech Enabled Service – how can you better automate your business?
Build the Marketing Parthenon – add more lead sources
Position Yourself as the Agent of Trust – be the authority
Up Your Game on Experience & Conversion – what can you do to surprise & delight your customers?
A Team Outproduces an Individual – if a “team” isn’t your thing, add admin support. Spend your time on money making activities.

For a full look at Day 1 at the Success Summit, check out our YouTube page.

Stay tuned for more info & content from my time in Anaheim. Until then, let’s keep in touch on social media.

Coldwell Banker United, REALTORS® – Metropolitan
Katie Day, REALTOR®, The MOVEMETOTX Team
2 Greenway Plaza #150 Houston, TX 77046

Tom Ferry Success Summit 2019 in Anaheim, California – The Four Activities of Top Producers

August 20, 2019August 20, 2019 / movemetotx / Leave a comment

Four Activities of Top Producers

After reviewing 10,000 hours of top coaching clients, the consistent activities of top producing agents (this really could be for any business), these four items kept coming up:

My Business Intelligence vs. The Market: Analyze your numbers! For example: how many listings do you have, how many buyers, your appointments, and conversations. Then… compare this to your industry averages!
Check in with Your Personal Motivation: Who are you working for? Why are you doing this? What are you working toward?
Consistency. Marketing, Content, and Lead Generation should always be CONSISTENT.
Work on the People & The Systems: improve your culture, get more strategic, and USE technology to make things smooth & systematic!

Check out the Tom Ferry Show from 08/20 for more details on some of these disciplines! You might even see a fun special guest! 😉

Stay tuned for more info & content from my time in Anaheim. Until then, let’s keep in touch on social media.

Coldwell Banker United, REALTORS® – Metropolitan
Katie Day, REALTOR®, The MOVEMETOTX Team
2 Greenway Plaza #150 Houston, TX 77046

📉Does Recession mean… 🏡 Housing Crisis?

August 19, 2019August 20, 2019 / movemetotx / Leave a comment

This past week was a crazy week in the stock market, and depending on where you’re getting your news, things could be alarming. Here is the reality – we are currently in the longest economic recovery in America’s history. What ends a recovery is an economic slow down.

How does this impact housing prices? Check out our video below.

Our goal is to keep you up to date and help you to make informed decisions whether it is today, tomorrow, or years in the future. If we can ever be of service, please feel free to reach out!

Coldwell Banker United, REALTORS® – Metropolitan
Katie Day, REALTOR®, The MOVEMETOTX Team
2 Greenway Plaza #150 Houston, TX 77046

movemetotx

Katelyn Day, Texas Real Estate Sales Agent and REALTOR®

Month: August 2019

Tom Ferry Success Summit 2019 in Anaheim, California – Tom Bilyeu

Tom Ferry Success Summit 2019 in Anaheim, California – Your Real Estate Farm

Tom Ferry Success Summit 2019 in Anaheim, California – Negotiation Strategies – Chris Voss

Tom Ferry Success Summit 2019 in Anaheim, California – Positioning

Tom Ferry Success Summit 2019 in Anaheim, California – The Key to Generating More Referrals

Tom Ferry Success Summit 2019 in Anaheim, California – The Top 8 Ways to Become “Un-Disrupt-able”

Tom Ferry Success Summit 2019 in Anaheim, California – The Four Activities of Top Producers

📉Does Recession mean… 🏡 Housing Crisis?