This past week, I went to Orlando, Florida for Marketing Edge, a 2-day dive into all things social media, video, and online ads with Jason Pantana, business coach & speaker with Tom Ferry. There was so much great information, tons of networking, and lots of great food. It was a fantastic week & I’m excited to share some nuggets of information with y’all!

A few key takeaways from the week…

• Every business is structured in three ways:
  • Operations – client service, contracts, actually being an agent
  • Marketing – lead generation
  • Sales – lead conversion
• Video Marketing falls in to four buckets, and you should be hitting all of them:
  • Community – hyperlocal, business spotlights, neighborhood spotlights
  • Expertise – market updates, business processes
  • Listings – social proof, just listed/sold, listing spotlights
  • Branding – case studies, more social proof
• Your Organic Video Strategy should include:
  • YouTube (+Blog)
  • IGTV (+Preview)
  • Database E-mail
  • FB Page (+Share)
  • All videos should also be posted as blogs with embedded videos
• Facebook Ads are either boosted posts or dark posts
  • Boosted posts aren’t created in Ads Manager (don’t have all the same customization features)
  • Dark posts are created in Ads Manager. They can be optimized for specific marketing objectives
• Social Strategy can be divided by platform
  • Facebook – post 1-2 times/day, 3+ stories/day, 10+ comments/day, focus on authenticity & interaction.
  • LinkedIn – post 1-2 times/day, 10+ comments/day, focus on group interaction.
  • Instagram – post 1-2 times/day, 3+ stories/day, 10+ comments/day. Focus on interaction, tagging people, and optimizing your profile. Can include up to 30 hashtags on each post. Make them relevant.
  • Twitter – posts matter less, short interactions, and replies are important.

Thanks for reading! For a full PDF copy of my notes from Marketing Edge, sign up HERE or drop your e-mail in the comments below!!

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