Neighborhood Spotlight: Railway Heights Market in Houston, TX

Railway Heights Market is a new mixed use development by Company of Nomads, coming soon to Washington Avenue.

Railway Heights Market will be located at 8200 Washington Ave, Houston, TX 77007, and will have direct access to many Houston neighborhoods, like the Heights, Cottage Grove, Rice Military, and more!

Inspired by markets like Chelsea Market in NYC, Borough Market in London, St. Lawrence Market in Toronto, Queen Victoria Market in Melbourne, Railway Heights Market will be a 27,000 square foot indoor food and retail market, with 50+ local food, beverage, and retail tenants. Patrons will enjoy a wine bar and local artisan grocery vendors. The outdoor area will feature family park with curated programming, a beer garden, stage, and dog park (with bar).

We are excited for some of the project’s features to promote sustainability and start-up business growth:

  • Ugly Produce: Did you know that 40% of the food produced in the US goes uneaten? In order to build a sustainable food ecosystem, they will have “ugly produce” sections in the market, and any remaining products will be sold to on-site vendors.
  • Vertical Farms: There will be local farms set up at Railway Heights that will allow vendors to grow food locally and year round. They will be able to not only sell products to on-site vendors, but also in the market, direct to consumers.
  • Watever’s Fresh: Source first, then create menus. There will be an on-site restaurant that aims to change the way we eat… they will source ingredients from local farms and vendors, then create menus based on those ingredients. They hope to focus on some specific diets, like Keto, Paleo, Low Carb, Vegan, etc.
  • Hawker Stations: These are one of my favorite components of the Railway Heights project. There will be “hawker” stations on the second floor of the market, set up for street food style businesses. Intended as a “launch” for businesses, they will offer short-term 3 month leases to new businesses, allowing them to renew if they hit their sales targets. These street food vendors will sell three items each at their booths. This offers a great low-risk and low-cost start up for a new food venture.

Join us as we take a hard hat tour of the project as it’s being built.

For more information & to invest, visit NextSeed today!

———————————————-
FOLLOW US ON SOCIAL MEDIA:
Home Buying Series: bit.ly/movemetotxbuy
Home Selling Series: bit.ly/movemetotxsell
Facebook: facebook.com/movemetotx
Instagram: instagram.com/movemetotx
Twitter: twitter.com/movemetotx
Website: movemetotx.com

#movemetotx #railwayheights #nextseed

Homes for Rent: 1221 W 19th St, Unit C, Houston, TX 77008

We are excited to show you our newest listing in Houston Heights at 1221 W 19th Street, Unit C. This home is a in a fantastic location! You can walk to tons of Heights establishments such as McIntyre’s, Hub Cap Grill, Cedar Creek, Bungalow Heights, The Boot, and Wicklow Heights… the list goes on!

This home was built in 2017, and is a free standing 3 bedroom, 3.5 bathroom home with an open concept living area with high ceilings, plenty of natural light, and beautiful hand laid hardwood floors throughout. This is a true Smart Home including: Smart lock, Smart thermostat for dual-zone air conditioner, Smart garage door, Alexa automated lighting (works with any Alexa device) and Ring Alarm (subscription paid for 1 year). Kitchen includes large island with granite countertops, stainless steel appliances and subway tile back-splash. Master suite accompanied by a lovely bathroom with double sinks and a walk-in shower plus a large soaking tub. The landlord is also providing a top of the line Washer/Dryer and Refrigerator for your convenience.

Enjoy a 2-car attached extended garage, large enough for a crew cab truck with 5.5′ bed, plus a back yard with “Pet Turf”, private driveway, and 2nd floor patio!

Check out our video tour below:

For a private tour, contact us today!

———————————————-
FOLLOW US ON SOCIAL MEDIA:
Home Buying Series: bit.ly/movemetotxbuy
Home Selling Series: bit.ly/movemetotxsell
Facebook: facebook.com/movemetotx
Instagram: instagram.com/movemetotx
Twitter: twitter.com/movemetotx
Website: movemetotx.com

#movemetotx #houstonheights

Key Takeaways from Tom Ferry’s Marketing Edge in Orlando, Florida

This past week, I went to Orlando, Florida for Marketing Edge, a 2-day dive into all things social media, video, and online ads with Jason Pantana, business coach & speaker with Tom Ferry. There was so much great information, tons of networking, and lots of great food. It was a fantastic week & I’m excited to share some nuggets of information with y’all!

A few key takeaways from the week…

  • Every business is structured in three ways:
    • Operations – client service, contracts, actually being an agent
    • Marketing – lead generation
    • Sales – lead conversion
  • Video Marketing falls in to four buckets, and you should be hitting all of them:
    • Community – hyperlocal, business spotlights, neighborhood spotlights
    • Expertise – market updates, business processes
    • Listings – social proof, just listed/sold, listing spotlights
    • Branding – case studies, more social proof
  • Your Organic Video Strategy should include:
    • YouTube (+Blog)
    • IGTV (+Preview)
    • Database E-mail
    • FB Page (+Share)
    • All videos should also be posted as blogs with embedded videos
  • Facebook Ads are either boosted posts or dark posts
    • Boosted posts aren’t created in Ads Manager (don’t have all the same customization features)
    • Dark posts are created in Ads Manager. They can be optimized for specific marketing objectives
  • Social Strategy can be divided by platform
    • Facebook – post 1-2 times/day, 3+ stories/day, 10+ comments/day, focus on authenticity & interaction.
    • LinkedIn – post 1-2 times/day, 10+ comments/day, focus on group interaction.
    • Instagram – post 1-2 times/day, 3+ stories/day, 10+ comments/day. Focus on interaction, tagging people, and optimizing your profile. Can include up to 30 hashtags on each post. Make them relevant.
    • Twitter – posts matter less, short interactions, and replies are important.

Thanks for reading! For a full PDF copy of my notes from Marketing Edge, sign up HERE or drop your e-mail in the comments below!!

———————————————-
FOLLOW US ON SOCIAL MEDIA:
Home Buying Series: bit.ly/movemetotxbuy
Home Selling Series: bit.ly/movemetotxsell
Facebook: facebook.com/movemetotx
Instagram: instagram.com/movemetotx
Twitter: twitter.com/movemetotx
Website: movemetotx.com

Tom Ferry Success Summit 2019 in Anaheim, California – Tom Bilyeu

I’ll know I’ve made it in the world when I have an introduction from Tom Bilyeu. If you’re not aware of who he is, stop reading and head over to Impact Theory. His vlog/podcast/show is absolutely phenomenal and you can’t NOT get FIRED UP when you watch it. I was SO pumped to be able to see him live. It’s hard to see how much passion shines through, just from the few short video clips I got, but he is even more

He talked about “Extreme Ownership” and the idea that your life is an exact reflection of the choices you make. The only belief that really matters is that you can learn anything.

When you’re faced with issues you can b*tch about it, or you can deal with the world (and your problems) the way that it is, not the way you want it to be.

If you’ve been in real estate for a few weeks, a few years, or a few decades, there’s a high probability you’ve heard the word “disruptor” when referring to many of the new companies [and industries] that are entering the real estate marketplace.

The other thing he focused on was success. What you’re struggling for isn’t money, fame, or recognition. Success is simply neurochemistry. Success is how you feel about yourself, when you are by yourself. Let that one sink in.

For a full look at Day 4 at the Success Summit, check out our YouTube page.

Stay tuned for more info & content from my time in Anaheim. Until then, let’s keep in touch on social media.

Coldwell Banker United, REALTORS® – Metropolitan
Katie Day, REALTOR®, The MOVEMETOTX Team
2 Greenway Plaza #150 Houston, TX 77046

———————————————-
FOLLOW US ON SOCIAL MEDIA:
Home Buying Series: bit.ly/movemetotxbuy
Home Selling Series: bit.ly/movemetotxsell
Facebook: facebook.com/movemetotx
Instagram: instagram.com/movemetotx
Twitter: twitter.com/movemetotx
Website: movemetotx.com

Tom Ferry Success Summit 2019 in Anaheim, California – Your Real Estate Farm

I remember when I first started in Real Estate, someone asked me if I had a farm. I had absolutely NO idea what they were talking about, so I smiled said yes, then prayed they didn’t ask me for more details.

What I later learned was that a “farm” refers to a geographic area in which you cultivate and grow (haha) business by being “top of mind”. What that used to mean would be door knocking, handing out flyers, and sending out mailers. And, while those things are still done today, it’s now also a task that leverages technology.

I was fortunate to attend a jam-packed panel with Andy Tse, Glennda Baker, and Mary Maloney, three top agents from across the country.

When you’re building a farm… stay tuned in to the following things:

  1. Budget – Keep marketing spend low at first. Be cautious of spend & return. Ideally, start with a budget and decide what you’re willing to invest.
  2. Strategy – Don’t always do what everyone else is doing.
  3. It’s ALL Numbers – Understand your numbers (how many homes and sales there are and have them broken down by price points) and addressable market (is there a dominant agent?)
  4. Frequency – You should touch 2x – 3x per month at first.
  5. Get involved – How can you get more involved in the community?
  6. Knowledge – Know the sales, the off market homes, what’s hit the market… and how that would impact your clients buying & selling in the market. Know the schools, parks, good streets, bad streets, who lives where… know it all!

Then… once you’ve got a farm, what do you do?

  1. Mega-Open Houses – You also need ALL the signs.
  2. Mailers – Build a story.
  3. Annual Success Piece – Let’s brag a little!
  4. Market Updates – Show off your knowledge.
  5. Culture – Help people understand who you are.

This is just a small portion to help you get started with your farm. For a full look at Day 3 at the Success Summit, check out our YouTube page.

Stay tuned for more info & content from my time in Anaheim. Until then, let’s keep in touch on social media.

Coldwell Banker United, REALTORS® – Metropolitan
Katie Day, REALTOR®, The MOVEMETOTX Team
2 Greenway Plaza #150 Houston, TX 77046

———————————————-
FOLLOW US ON SOCIAL MEDIA:
Home Buying Series: bit.ly/movemetotxbuy
Home Selling Series: bit.ly/movemetotxsell
Facebook: facebook.com/movemetotx
Instagram: instagram.com/movemetotx
Twitter: twitter.com/movemetotx
Website: movemetotx.com

Tom Ferry Success Summit 2019 in Anaheim, California – Negotiation Strategies – Chris Voss

Negotiation Strategies – Chris Voss

We were fortunate to hear Chris Voss speak. He is currently CEO & Founder of the Black Swan Group, but he was a former FBI Hostage Negotiator. When approaching a negotiation, always think about what it is to the other side.

Most people know that a first impression is formed in the first SEVEN seconds of meeting someone new. You have a very short window of time to establish trust & confidence. In real estate, trust = predictability. What can you do to make your client’s experience more predictable? Think how you can better explain how the transaction works by being proactive rather than reactive.

He also discussed how you should embrace awkwardness. If you aren’t feeling awkward when you’re learning something, you’re moving at too slow of a pace. It takes 63-64 reps to make a habit, so hang in there through the awkwardness.

For a full look at Day 2 at the Success Summit, check out our YouTube page.

Stay tuned for more info & content from my time in Anaheim. Until then, let’s keep in touch on social media.

Coldwell Banker United, REALTORS® – Metropolitan
Katie Day, REALTOR®, The MOVEMETOTX Team
2 Greenway Plaza #150 Houston, TX 77046

———————————————-
FOLLOW US ON SOCIAL MEDIA:
Home Buying Series: bit.ly/movemetotxbuy
Home Selling Series: bit.ly/movemetotxsell
Facebook: facebook.com/movemetotx
Instagram: instagram.com/movemetotx
Twitter: twitter.com/movemetotx
Website: movemetotx.com

Tom Ferry Success Summit 2019 in Anaheim, California – Positioning

Positioning – Tom Ferry

Positioning is basically why someone chooses you over someone else? Four of Five people search for their Real Estate agent on Google. Customers value benefits over features. How can you appeal to their emotions, logic, and psychology. What can you do to better position yourself in the market? A few ideas:

  1. Make a unique offer, a promise, or a claim.
  2. Totally dominate a niche – What type of transaction are you known for? You do not make a fortune being a generalist.
  3. Clearly articulate who you are for, and therefore, who are you & your services are not for. You can’t meet the needs of everyone.
  4. Create a story brand.
  5. Create an “only” statement, or be the “first to market”

For a full look at Day 2 at the Success Summit, check out our YouTube page.

Stay tuned for more info & content from my time in Anaheim. Until then, let’s keep in touch on social media.

Coldwell Banker United, REALTORS® – Metropolitan
Katie Day, REALTOR®, The MOVEMETOTX Team
2 Greenway Plaza #150 Houston, TX 77046

———————————————-
FOLLOW US ON SOCIAL MEDIA:
Home Buying Series: bit.ly/movemetotxbuy
Home Selling Series: bit.ly/movemetotxsell
Facebook: facebook.com/movemetotx
Instagram: instagram.com/movemetotx
Twitter: twitter.com/movemetotx
Website: movemetotx.com

Tom Ferry Success Summit 2019 in Anaheim, California – The Key to Generating More Referrals

The Key to Generating More Referrals

Tom Ferry’s Formula for your content and marketing: Frequency creates Familiarity, Authenticity, and Relevancy — which creates Trust!

Some ideas for building a referral base:

  1. Create your own video show
  2. Interview local business owners
  3. Showcase “Behind the Scenes”
  4. Neighborhood Tours
  5. Be Authentic – what do you do outside of work?
  6. Mail CMA’s to all of your clients at least 2x/year
  7. Grow your base through Influencers (that you know)
  8. Partner with local businesses to educate their employees
  9. Multipurpose every show – blog, podcast, quote cards, clips for social
  10. Put everything on a content calendar
  11. Create (or join) a networking group
  12. Host client events
  13. Create (or join) a mastermind
  14. Meet with 3-5 clients/past clients Every. Single. Week.
  15. “Surprise and Delight” your clients
  16. Grow your agent database
  17. Send out Quarterly Direct Mails
  18. Call & Ask!

For a full look at Day 1 at the Success Summit, check out our YouTube page.

Stay tuned for more info & content from my time in Anaheim. Until then, let’s keep in touch on social media.

Coldwell Banker United, REALTORS® – Metropolitan
Katie Day, REALTOR®, The MOVEMETOTX Team
2 Greenway Plaza #150 Houston, TX 77046

———————————————-
FOLLOW US ON SOCIAL MEDIA:
Home Buying Series: bit.ly/movemetotxbuy
Home Selling Series: bit.ly/movemetotxsell
Facebook: facebook.com/movemetotx
Instagram: instagram.com/movemetotx
Twitter: twitter.com/movemetotx
Website: movemetotx.com

Tom Ferry Success Summit 2019 in Anaheim, California – The Top 8 Ways to Become “Un-Disrupt-able”

I spent last week in Anaheim at the Tom Ferry Success Summit. The week was jam packed with great speakers, networking events, breakout sessions, and fun! I wanted to outline a few of my “major takeaways” to share with my agent & broker friends.

If you’ve been in real estate for a few weeks, a few years, or a few decades, there’s a high probability you’ve heard the word “disruptor” when referring to many of the new companies that are entering the real estate marketplace. One of the key items we reviewed were:

The Top 8 Ways to Become “Un-Disruptable”

  1. Take Responsibility – this is MY business!
  2. Stockpile Cash – stop spending money on dumb $hit! Know your average cost per transaction & your most profitable transaction. Force your savings for both savings & taxes (make it happen)
  3. My Business is a math equation – have more conversations. Review your numbers, and understand HOW many conversations and appointments actually result in sales.
  4. Run a Tech Enabled Service – how can you better automate your business?
  5. Build the Marketing Parthenon – add more lead sources
  6. Position Yourself as the Agent of Trust – be the authority
  7. Up Your Game on Experience & Conversion – what can you do to surprise & delight your customers?
  8. A Team Outproduces an Individual – if a “team” isn’t your thing, add admin support. Spend your time on money making activities.

For a full look at Day 1 at the Success Summit, check out our YouTube page.

Stay tuned for more info & content from my time in Anaheim. Until then, let’s keep in touch on social media.

Coldwell Banker United, REALTORS® – Metropolitan
Katie Day, REALTOR®, The MOVEMETOTX Team
2 Greenway Plaza #150 Houston, TX 77046

———————————————-
FOLLOW US ON SOCIAL MEDIA:
Home Buying Series: bit.ly/movemetotxbuy
Home Selling Series: bit.ly/movemetotxsell
Facebook: facebook.com/movemetotx
Instagram: instagram.com/movemetotx
Twitter: twitter.com/movemetotx
Website: movemetotx.com

Tom Ferry Success Summit 2019 in Anaheim, California – The Four Activities of Top Producers

Four Activities of Top Producers

After reviewing 10,000 hours of top coaching clients, the consistent activities of top producing agents (this really could be for any business), these four items kept coming up:

  1. My Business Intelligence vs. The Market: Analyze your numbers! For example: how many listings do you have, how many buyers, your appointments, and conversations. Then… compare this to your industry averages!
  2. Check in with Your Personal Motivation: Who are you working for? Why are you doing this? What are you working toward?
  3. Consistency. Marketing, Content, and Lead Generation should always be CONSISTENT.
  4. Work on the People & The Systems: improve your culture, get more strategic, and USE technology to make things smooth & systematic!

Check out the Tom Ferry Show from 08/20 for more details on some of these disciplines! You might even see a fun special guest! 😉

Stay tuned for more info & content from my time in Anaheim. Until then, let’s keep in touch on social media.

Coldwell Banker United, REALTORS® – Metropolitan
Katie Day, REALTOR®, The MOVEMETOTX Team
2 Greenway Plaza #150 Houston, TX 77046

———————————————-
FOLLOW US ON SOCIAL MEDIA:
Home Buying Series: bit.ly/movemetotxbuy
Home Selling Series: bit.ly/movemetotxsell
Facebook: facebook.com/movemetotx
Instagram: instagram.com/movemetotx
Twitter: twitter.com/movemetotx
Website: movemetotx.com