Key Takeaways from Tom Ferry’s Marketing Edge in Orlando, Florida

This past week, I went to Orlando, Florida for Marketing Edge, a 2-day dive into all things social media, video, and online ads with Jason Pantana, business coach & speaker with Tom Ferry. There was so much great information, tons of networking, and lots of great food. It was a fantastic week & I’m excited to share some nuggets of information with y’all!

A few key takeaways from the week…

  • Every business is structured in three ways:
    • Operations – client service, contracts, actually being an agent
    • Marketing – lead generation
    • Sales – lead conversion
  • Video Marketing falls in to four buckets, and you should be hitting all of them:
    • Community – hyperlocal, business spotlights, neighborhood spotlights
    • Expertise – market updates, business processes
    • Listings – social proof, just listed/sold, listing spotlights
    • Branding – case studies, more social proof
  • Your Organic Video Strategy should include:
    • YouTube (+Blog)
    • IGTV (+Preview)
    • Database E-mail
    • FB Page (+Share)
    • All videos should also be posted as blogs with embedded videos
  • Facebook Ads are either boosted posts or dark posts
    • Boosted posts aren’t created in Ads Manager (don’t have all the same customization features)
    • Dark posts are created in Ads Manager. They can be optimized for specific marketing objectives
  • Social Strategy can be divided by platform
    • Facebook – post 1-2 times/day, 3+ stories/day, 10+ comments/day, focus on authenticity & interaction.
    • LinkedIn – post 1-2 times/day, 10+ comments/day, focus on group interaction.
    • Instagram – post 1-2 times/day, 3+ stories/day, 10+ comments/day. Focus on interaction, tagging people, and optimizing your profile. Can include up to 30 hashtags on each post. Make them relevant.
    • Twitter – posts matter less, short interactions, and replies are important.

Thanks for reading! For a full PDF copy of my notes from Marketing Edge, sign up HERE or drop your e-mail in the comments below!!

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