Tom Ferry Success Summit 2019 in Anaheim, California – The Key to Generating More Referrals

The Key to Generating More Referrals

Tom Ferry’s Formula for your content and marketing: Frequency creates Familiarity, Authenticity, and Relevancy — which creates Trust!

Some ideas for building a referral base:

  1. Create your own video show
  2. Interview local business owners
  3. Showcase “Behind the Scenes”
  4. Neighborhood Tours
  5. Be Authentic – what do you do outside of work?
  6. Mail CMA’s to all of your clients at least 2x/year
  7. Grow your base through Influencers (that you know)
  8. Partner with local businesses to educate their employees
  9. Multipurpose every show – blog, podcast, quote cards, clips for social
  10. Put everything on a content calendar
  11. Create (or join) a networking group
  12. Host client events
  13. Create (or join) a mastermind
  14. Meet with 3-5 clients/past clients Every. Single. Week.
  15. “Surprise and Delight” your clients
  16. Grow your agent database
  17. Send out Quarterly Direct Mails
  18. Call & Ask!

For a full look at Day 1 at the Success Summit, check out our YouTube page.

Stay tuned for more info & content from my time in Anaheim. Until then, let’s keep in touch on social media.

Coldwell Banker United, REALTORS® – Metropolitan
Katie Day, REALTOR®, The MOVEMETOTX Team
2 Greenway Plaza #150 Houston, TX 77046

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Website: movemetotx.com

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