Tom Ferry Success Summit 2019 in Anaheim, California – Positioning

Positioning – Tom Ferry

Positioning is basically why someone chooses you over someone else? Four of Five people search for their Real Estate agent on Google. Customers value benefits over features. How can you appeal to their emotions, logic, and psychology. What can you do to better position yourself in the market? A few ideas:

  1. Make a unique offer, a promise, or a claim.
  2. Totally dominate a niche – What type of transaction are you known for? You do not make a fortune being a generalist.
  3. Clearly articulate who you are for, and therefore, who are you & your services are not for. You can’t meet the needs of everyone.
  4. Create a story brand.
  5. Create an “only” statement, or be the “first to market”

For a full look at Day 2 at the Success Summit, check out our YouTube page.

Stay tuned for more info & content from my time in Anaheim. Until then, let’s keep in touch on social media.

Coldwell Banker United, REALTORS® – Metropolitan
Katie Day, REALTOR®, The MOVEMETOTX Team
2 Greenway Plaza #150 Houston, TX 77046

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