Tom Ferry Success Summit 2019 in Anaheim, California – The Top 8 Ways to Become “Un-Disrupt-able”

I spent last week in Anaheim at the Tom Ferry Success Summit. The week was jam packed with great speakers, networking events, breakout sessions, and fun! I wanted to outline a few of my “major takeaways” to share with my agent & broker friends.

If you’ve been in real estate for a few weeks, a few years, or a few decades, there’s a high probability you’ve heard the word “disruptor” when referring to many of the new companies that are entering the real estate marketplace. One of the key items we reviewed were:

The Top 8 Ways to Become “Un-Disruptable”

  1. Take Responsibility – this is MY business!
  2. Stockpile Cash – stop spending money on dumb $hit! Know your average cost per transaction & your most profitable transaction. Force your savings for both savings & taxes (make it happen)
  3. My Business is a math equation – have more conversations. Review your numbers, and understand HOW many conversations and appointments actually result in sales.
  4. Run a Tech Enabled Service – how can you better automate your business?
  5. Build the Marketing Parthenon – add more lead sources
  6. Position Yourself as the Agent of Trust – be the authority
  7. Up Your Game on Experience & Conversion – what can you do to surprise & delight your customers?
  8. A Team Outproduces an Individual – if a “team” isn’t your thing, add admin support. Spend your time on money making activities.

For a full look at Day 1 at the Success Summit, check out our YouTube page.

Stay tuned for more info & content from my time in Anaheim. Until then, let’s keep in touch on social media.

Coldwell Banker United, REALTORS® – Metropolitan
2 Greenway Plaza #150 Houston, TX 77046

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