Tom Ferry Success Summit 2019 in Anaheim, California – The Key to Generating More Referrals

The Key to Generating More Referrals

Tom Ferry’s Formula for your content and marketing: Frequency creates Familiarity, Authenticity, and Relevancy — which creates Trust!

Some ideas for building a referral base:

  1. Create your own video show
  2. Interview local business owners
  3. Showcase “Behind the Scenes”
  4. Neighborhood Tours
  5. Be Authentic – what do you do outside of work?
  6. Mail CMA’s to all of your clients at least 2x/year
  7. Grow your base through Influencers (that you know)
  8. Partner with local businesses to educate their employees
  9. Multipurpose every show – blog, podcast, quote cards, clips for social
  10. Put everything on a content calendar
  11. Create (or join) a networking group
  12. Host client events
  13. Create (or join) a mastermind
  14. Meet with 3-5 clients/past clients Every. Single. Week.
  15. “Surprise and Delight” your clients
  16. Grow your agent database
  17. Send out Quarterly Direct Mails
  18. Call & Ask!

For a full look at Day 1 at the Success Summit, check out our YouTube page.

Stay tuned for more info & content from my time in Anaheim. Until then, let’s keep in touch on social media.

Coldwell Banker United, REALTORS® – Metropolitan
Katie Day, REALTOR®, The MOVEMETOTX Team
2 Greenway Plaza #150 Houston, TX 77046

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FOLLOW US ON SOCIAL MEDIA:
Home Buying Series: bit.ly/movemetotxbuy
Home Selling Series: bit.ly/movemetotxsell
Facebook: facebook.com/movemetotx
Instagram: instagram.com/movemetotx
Twitter: twitter.com/movemetotx
Website: movemetotx.com

Tom Ferry Success Summit 2019 in Anaheim, California – The Four Activities of Top Producers

Four Activities of Top Producers

After reviewing 10,000 hours of top coaching clients, the consistent activities of top producing agents (this really could be for any business), these four items kept coming up:

  1. My Business Intelligence vs. The Market: Analyze your numbers! For example: how many listings do you have, how many buyers, your appointments, and conversations. Then… compare this to your industry averages!
  2. Check in with Your Personal Motivation: Who are you working for? Why are you doing this? What are you working toward?
  3. Consistency. Marketing, Content, and Lead Generation should always be CONSISTENT.
  4. Work on the People & The Systems: improve your culture, get more strategic, and USE technology to make things smooth & systematic!

Check out the Tom Ferry Show from 08/20 for more details on some of these disciplines! You might even see a fun special guest! 😉

Stay tuned for more info & content from my time in Anaheim. Until then, let’s keep in touch on social media.

Coldwell Banker United, REALTORS® – Metropolitan
Katie Day, REALTOR®, The MOVEMETOTX Team
2 Greenway Plaza #150 Houston, TX 77046

———————————————-
FOLLOW US ON SOCIAL MEDIA:
Home Buying Series: bit.ly/movemetotxbuy
Home Selling Series: bit.ly/movemetotxsell
Facebook: facebook.com/movemetotx
Instagram: instagram.com/movemetotx
Twitter: twitter.com/movemetotx
Website: movemetotx.com